Search Engine Optimization is the most important chapter of digital marketing and it is most time taking in digital marketing. This chapter is divided in 3 section i.e. SEO Fundamentals, On Page SEO and Off Page SEO. In this chapter student will learn about the following:
1. SEO Fundamentals
a) What is SEO
b) Understanding Search Engines, how Search Engine Works and SERP
c) Understanding about Google Algorithm
d) Understanding Website Traffic and different types of traffics.
e) Understanding different types of keywords and keyword research.
2. On Page SEO
a) Own Site Analysis/ Competitor’s Site Analysis
b) Title Tags and Meta Tags Creation
c) Website designing basics, URL Renaming and Re-Writing
d) Keyword Competition Review
e) Heading Tags – H1, H2, H3, H4, H5, H6
f) Web content optimization
g) Creation and submission of sitemaps.
h) Understanding Webmasters (Console) and site submission.
i) What is FTP and how to use it.
j) Set Up/ Integration of Google Analytics and Management
3. Off Page SEO
a) Directory Submission (dmoz.org and others)
b) Article Creation and Submission
c) Alexa Ranking and Insights
d) Domain Authority and Page Rank
e) Google Hot Trends and about insights
f) Google Business Submission, Local Listing and Google Map Submission
g) Press releases, link building, link exchanging
h) Understanding about link juice.